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What are the company’s goals?
It’s important to understand what your business goals are, because that will help you set a strategy for how to achieve those goals.
The first step in creating a strategy for digital marketing is knowing what your company’s goals are. Understand your goals and determine whether they align with the type of content you want to produce. If there are things you don’t want people to see, don’t include them in your marketing strategies.
Once you have the goal written out clearly, it’s time to start thinking about how to reach that goal and optimize digital advertising for maximum impact. Doing this is more than just focusing on SEO or PPC ads-it includes tracking and analytics, as well as other tools like paid social media campaigns and native advertising.
What are their products?
No matter how good your business is, it’s impossible to reach all of its potential customers. Some people struggle with procrastinating and others simply don’t have the time to read a full marketing brochure. But that doesn’t mean you should overlook them.
Your customers are the most important part of your business and they’re also the most difficult to find. It’s important that you use digital marketing tools to reach them with relevant content.
Around 95 percent of shoppers make their purchase decisions based on information they receive in store and online, according to recent data from the NPD Group. And by using effective digital marketing tactics, you can increase your sales and engagement rates while reaching more consumers with more relevant messages.
What is the company’s business model?
Understanding a company’s business model is critical to understanding its digital marketing strategy. If a business doesn’t have a defined strategic goal, it’s impossible for it to formulate a proper digital marketing plan.
A business that is too broad and vague can be difficult to target and reach. Companies will often make things more complicated with their digital marketing strategies because they aren’t as specific about what they want from their online presence.
An example of this would be Walmart, the world’s largest retailer, who launched an online grocery store in 2009. The goal was to sell groceries at discounted prices and quickly grow the number of items available on the site. This didn’t seem like much of a problem until Wal-Mart became one of the fastest growing companies in history, with revenue rising from $690 million in 2010 to $13 billion in 2013.
As a result, Walmart had to adjust its strategy: It needed faster growth than before, but it also needed cheaper prices-and it was having trouble figuring out how to do both. It turned to social media!
Last Updated on December 29, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.