PPC, or “pay per click,” is one of the most common ways to advertise online. The basics are simple: you pick the keywords you want your ad to be shown alongside, set a daily budget, and then pay for each ad that’s clicked on. PPC ads are extremely easy to set up, but there are some important things to keep in mind before jumping in. Whether you’re looking to get more traffic for your website or build brand awareness, here’s everything you need to know about PPC marketing.
What are the benefits of PPC?
PPC is short for pay-per-click. In other words, it’s a program that allows your business to pay to have your site listed at the top of search engine results for terms related to what your website or blog covers.
This is a great tactic for increasing traffic to your site because it ensures that visitors from the search engines themselves are able to find what they’re looking for on your website without having to spend hours searching through pages and pages of results.
PPC also helps with brand awareness, which in turn increases sales. If you want more information about how PPC can benefit you, take a look at this article!
What are the disadvantages of PPC?
Digital marketing is a valuable asset to your business’s growth and helps you establish an authoritative online presence. In fact, 89 percent of marketers say methods, like search engine optimization (SEO), are successful. Additionally, methods like pay-per-click (PPC) advertising increase brand awareness by as much as 80 percent.
So, why is digital marketing important? By investing in digital, you will help your business grow.
In this post, we’ll cover six reasons digital marketing is important to your business. Keep reading to learn more about why it’s time for your business to adopt an online marketing strategy!
How much does it cost to advertise on PPC platforms?
PPC advertising is a great way to reach those who are interested in your products or services. As a result, it can help increase brand awareness by as much as 80 percent. Additionally, 89 percent of marketers say methods like pay-per-click (PPC) are successful.
It has been shown that PPC advertising is an effective way for brands to gain new customers and drive sales. It’s also a cost-efficient way for brands to advertise due to the high conversion rates of organic search traffic into leads and sales.
In fact, it costs $0.03 per click to advertise on Google AdWords or about one cent per lead and sale made through PPC! This means you don’t have to spend much money at all to see positive results from your PPC ads.
As an added bonus, you can track the performance of each ad campaign in real time so you can be sure that your marketing efforts are working the way you want them too!
What should you know before you start using PPC?
As with any marketing strategy, PPC has its pros and cons. Before you decide to invest in PPC, it’s important to know the benefits and the drawbacks.
– Engages more customers than organic search
– Encourages customers who are likely to purchase your product or service
– Increases brand awareness and visibility
– Generates leads that can be converted into sales
– May reach new audiences that may not have been reached through other methods (e.g., organic search)
Is it easy to set up and maintain a PPC campaign?
PPC campaigns are easy to setup and maintain. In fact, 76 percent of marketers say PPC advertising is a good investment for their business.
Your ad is automatically placed on relevant websites where people are looking for your product or service. With PPC, it’s easy to determine where your ad will appear online and the cost will vary depending on the amount of clicks you receive.
Once you have your ad set up, tracking results and optimizing your campaign is a breeze with Google Analytics. You can use this tool to see how many people saw your ad, what they clicked on most, and how much cost-per-click (CPC) you’re earning.
As an added bonus, PPC campaigns don’t need much time commitment because they’re set up automatically. The system takes care of everything so you don’t have to worry about making changes or updating things yourself – you get the results you want without having to work too hard!
Last Updated on December 21, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.