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Google Analytics is one of the most popular marketing tools in the world today. It helps businesses understand how their websites are doing, monitor conversions, and measure success. However, Google Analytics doesn’t always share this information with you unless you explicitly ask for it. If you want to learn more about your website or business, but don’t want to be tracked by Google Analytics, you can opt out of tracking. Here’s how to do it:.
How does the Google Analytics Opt-Out affect advertisers?
On April 25, 2018, Google announced that they would be re-rolling out an opt-out option for ads served on Google properties. This change is part of their effort to provide transparency to advertisers and users who are concerned about the collection and use of their personal information.
Google’s goal is to help marketers understand how many people see their ads in the first place, as well as how many people click on those ads. By offering this opt-out capability, advertisers will be able to decide whether or not they want their data collected.
If you want your business to benefit from an analytics tool that explains what works in your digital marketing campaign, Google Analytics is a must.
How does the Google Analytics Opt-Out affect publishers?
The Google Analytics Opt-Out is a tool that allows advertisers and publishers to choose to exclude themselves from the data collection process. This tool is an opt-in, meaning that both parties must agree in order for this tool to work.
Publishers who want to opt-out of Google Analytics will no longer see their website’s data collected by Google Analytics. However, publishers are still able to collect the same data on their own website. Additionally, publishers are able to share their own data with third party vendors such as Google AdWords or custom web analytics software like HubSpot.
Advertisers who want to opt-out of Google Analytics will no longer have any of their user data collected by Google Analytics. This means they will not have access to information about how their ads performed on a publisher’s site. They will also not have access to any other metrics like eCPM or impressions served. Additionally, advertisers can use the Google Analytics Opt-Out Tool at the advertiser level rather than at the campaign level in order for it to apply across all campaigns and across all publishers with whom they’ve partnered on a campaign.
Last Updated on January 6, 2022
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.