If you are a webmaster, then by now you’ve probably heard of the Google Search Console, or GSC. The GSC is an integral part of your online marketing strategy. The tool can provide valuable insights into data about how well your website is performing, and it gives you the ability to make changes accordingly. Read on for more information on what the GSC is, how to get it set up, and why it’s essential for your site!
What are crawl errors?
Crawl errors are when search engines don’t find your site. They might also be called 404 errors, because they show up as a “404 Not Found” error if you’re using the Internet Explorer browser.
When you first set up your website, crawl errors are usually the result of not following search engine submission guidelines. This means that you probably didn’t go through the steps necessary to get your site crawled and indexed by search engines like Google and Bing.
In order to prevent crawl errors from happening again, make sure that your website follows all of these important search engine guidelines.
#1: Site Title
The title is an important piece of information for people trying to find your site online. It should be descriptive rather than keyword-driven and it should have 50 characters or less. For example: “Design Your Own Jewelry” is too long for a title, whereas “Create Custom Jewelry” is better suited for this purpose.
How can you fix crawl errors?
Failure to appropriately handle crawl errors can lead to an SEO penalty.
If you are experiencing a crawl error, there are two ways you can address the issue:
1) You can update your website’s code to fix the issue.
2) You can hire an SEO company to make changes for you.
The first option is usually the fastest and most affordable way of fixing crawl errors, but it cannot be done without a developer’s expertise. If you have the budget for it, hiring an SEO company may be the better option for your website because they have access to developers who can help them fix crawl errors quickly and cheaply.
Last Updated on December 23, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.