Data accuracy is one of the most important factors that businesses must take into account when planning and implementing marketing campaigns. Without accurate data, it can be difficult to understand your target audience and target products or services. In order to make sure your marketing campaigns are effective, you need accurate data.
What are the different types of data?
There are different types of data. Data which is measured, such as a visitor’s visit to your website or search engine results. This type of data is publicly available and generally easy for you to access.
Data that is confidential and private, such as user name and email address, will be more difficult for you to access but usually not impossible. When you are trying to target a specific audience on social media, it’s very important that you have this type of personal information.
Here’s an example: Your company has designed a marketing campaign that focuses on African-American men between 23-35 years old who make at least $35,000 a year and are single. You want to measure the performance by using Google Analytics (GA) to see how many people saw your advertising on Facebook and Twitter.
You could easily collect the data by asking your employees or sending them emails asking how many people they saw your ads. Because this would be confidential information, collecting this type of data would be difficult for them to do so freely without fear of legal repercussion from their employers or the government in their respective countries.
How can you use data to determine if your data is accurate?
The best decision-making is when you have all the data possible. In other words, in order to make good decisions, you need to make sure that you have the information that is needed to make the decision.
But one of the biggest challenges for companies trying to make better decisions is determining what it means for a certain set of data. For example, let’s say you have a customer name and age range for your customers. Now, if you wanted to know if that customer was male or female, you could use sales tax information from your current website sales funnel (if applicable), or any other way that you can measure your target market’s demographics. However, there may be cases where a specific demographic doesn’t exist and you need more data than just their age or gender. How do you extract data from these types of situations?
One way is through machine learning technology like artificial intelligence (AI) or big data analytics (BDA). A BDA is a system designed to analyze large amounts of diverse pieces of information in order to identify patterns and trends in them. An AI program will take this raw data and devise statistical models based on it so that it can use this knowledge to predict future events such as future sales volume.
What are the best ways to determine if your data is accurate?
When you’re dealing with big data, the question becomes: How do you get the right data? That’s where analytics come in. Analytics is the process of analyzing a complex set of information to come up with a number of key insights. In short, analytics can tell you where your business stands and how it’s doing.
Analytics can also tell you how well your marketing and sales are working, helping you decide if your advertising is paying off or not.
The first step on how to determine if your data is correct? Use an easy tool to figure out what type of data might be most helpful for you. There are several options, including:
a) A combination of online surveys, focus groups and other methods
b) A combination of in-person interviews with consumers who have used your products or services over time
c) Data from third party websites (like Google trends)
d) Your own information gathered through research or by asking people directly about their experience with your products or services (this will help ensure that all aspects of your marketing are accurate).
Once you’ve determined which type of data could be most helpful for you, use the tool to gather as much data as possible over a period of time.
Last Updated on December 30, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.