The main goal of an SEO agency is to drive traffic to your website. This might be accomplished through search engine optimization (SEO) or pay-per-click (PPC) advertising, but the end goal is always to attract visitors to your site. These visitors will then become customers and hopefully turn into repeat customers. This process can be difficult, though, if you don’t know how to go about it. That’s why many entrepreneurs choose to hire an SEO agency that specializes in online marketing.
As a business owner, you should know what you want before contacting an agency so they can provide the best possible service for you. Here are some questions you should ask agencies when interviewing them.
What is the difference between a “SEO company” and an “SEO agency”?
What are the benefits of hiring an SEO agency?
How can an SEO agency add value to their clients?
How can a client tell if a company provides high value?
How do you measure the success of a project with your clients to prove your worth?
What are some common goals that clients have for their SEO agencies?
Last Updated on January 5, 2022
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.