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Business listings have been an important part of online marketing for years now. If you own a business, you know that it’s important to be listed on as many search engines, websites, and social media platforms as possible. But with the increased number of business listings online, there’s a new question that needs to be answered: what is the purpose of duplicate business listings? In this article we provide some great pointers on how businesses can go about finding and eliminating duplicate listings on their website or social media accounts.
How do businesses get multiple listings?
Search engine optimization (SEO) is a key component of online marketing. It’s the process of helping your business get more exposure online.
In this post, we’ll breakdown how businesses can optimize their SEO strategies to increase the visibility of their company’s products and services.
For one, you want to ensure that only relevant sites are serving up relevant results when people search for your content or services. In other words, you want to make sure that only sites on which you’re listed will show up in searches.
To do this effectively, you have to establish goals for your success and put them into action over time. You also have to keep track of what works and what doesn’t work – hopefully because it’s tested by others who have found success with similar tactics!
What are the benefits of duplicate business listings?
With multiple business listings, your site gets exposure to more people. You get multiple mentions on social media sites and in search engine results pages (SERPs).
One of the most common reasons for businesses to have multiple listings is that they want to target more specific audiences with one ad. So if you want to reach only African-American men who are single and make at least $35,000 a year, you could create a separate listing for that target audience.
But there are other benefits of duplicate listings, too. For example, if you want to pay for higher rankings from the search engines like Google or Bing, having multiple listings will help your business rank better on the first page of search results.
Many SEO experts recommend that businesses have one dedicated website and one directory listing in order to get the best return on investment (ROI). But while this may be true in theory, it’s not always practical. If your business is already growing fast, then creating another online presence isn’t an issue. Typically, small businesses just need a free website; they don’t need extra storage space or server resources.
What are the disadvantages of duplicate business listings?
Businesses are constantly updating their websites and many have multiple listings.
It’s not always a bad thing. For example, if you have a product that’s popular, you can create multiple listings for it on different pages to attract more customers. If it’s important to your business, you can even create separate landing pages for each of your products.
However, with duplicate listings comes the problem of duplicate content – all of your listings are the same except for one major difference: The content is different in each listing.
In this article, we’ll explore why businesses should consider removing duplicate listings from their sites and how this can be achieved through search engine optimization (SEO).
How can businesses avoid getting multiple listings?
The number of listings on a site or online business is important for many reasons. First, it shows the visibility of your business. If you want to grow your business, increasing the number of listings will help you stand out from competitors and get more exposure to potential customers.
Additionally, having multiple listings can provide a better experience for customers who are searching for your products or services. Businesses that have multiple listings are rated higher by search engines because they’re seen as more authoritative and trusted than sites with fewer listings. In fact, 44 percent of businesses with multiple listings received a higher rating than those without them compared to only 18 percent of businesses without any listings.
Last Updated on December 22, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.