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Voice is a powerful tool that can be used to measure the engagement of a website or app. The Share of Voice metric is a popular way to measure how often unique visitors are engaging with a website or app. The metric is calculated by dividing the number of unique visitors who engaged in an activity (read, searched, clicked, etc.) on a given day by the total number of visits to the website or app on that day.
How do you calculate share of voice for organic search?
In this post, we’ll give you a quick overview of the formulas used to calculate share of voice for organic search.
We’ll also show you how to use these formulas to determine if your site is being considered as an organic search result by Google.
For starters, let’s take a look at the definition of share of voice: “share of voice” is the percentage of traffic that comes from an organic search result versus all other sources (e.g., sponsored links). To come up with this figure, Google looks at how frequently users visit your website and then calculates a number from there. The number is then rounded down to the nearest whole percent and divided by 100. Finally, Google rounds off the final value and uses it as the share of voice for organic search results for your site.
What are the top 3 metrics to measure share of voice?
Understanding what share of voice means is key to achieving your business’s goals. For example, you can use metrics like number of results per page and pages per revenue source. But if you don’t know how to interpret the numbers, it’s easy for you to miss out.
Once you know what share of voice means, use this guide to learn how to interpret those metrics in order to reach your business’ goals.
How is share of voice calculated for paid search?
Share of voice is an important metric in paid search. A share of voice value is calculated as the percentage of clicks that result in an ad being served to a customer.
To calculate this share of voice value, Google uses a technique called multi-window bidding (MWB). Multi-window bidding is when ads are shown on multiple pages within the same site. This allows advertisers to get more impressions than they would using just one page, and it makes the ads more effective.
With MWC, this increase in number of impressions can lead to higher click-through rate (CTR) and lower cost per click (CPC). As CTR increases, so does CPC. So far, so good – why not offer your customers a better deal by serving them multiple ads?
By serving up different ads on different pages in parallel, marketers can serve their audience more relevant ads with higher click-through rates (CTRs).
Last Updated on December 26, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.