Are you one of those people who wonder why you should write a content brief? The simple answer is that you should have one because it will help your blog generate more revenue and make it a success. A content brief is an essential component of your blog’s success. It’s the perfect place to start when it comes to structure and planning your blog. It will also lead to a greater number of relevant posts, which can lead to more traffic and better engagement with your audience. If you’re not sure how to write a content brief, worry not! Below are some tips on how to write one that will be useful for you and your blog.
What should a good content brief contain?
A content brief is a document that outlines the scope of work required to complete a project. It’s an essential tool for freelancers, especially those who work remotely.
The content brief should contain all the information your client needs to know about the project, including:
– The timeline
– What you need to provide
– The total delivery time for content
– The total cost of the project
– Your payment terms
– Anything else that would be relevant to your client’s understanding of your needs
Check out this post for more information on how to create a professional content brief.
How can a content brief help you and your writers?
Content briefs are a way for you to communicate your needs to your writers. A good content brief communicates the following:
-What type of content you’re looking for
-The tone of voice to use
-The purpose of the content
-The length of the piece
-A list of keywords that will help your writer do research
Why is SEO important to the success of your content strategy?
SEO is the process of increasing your website’s visibility in search engine results pages. SEO encompasses both on-page and off-page factors. On-page SEO includes elements like keywords, content, and coding. Off-page SEO is all about building links to your site from other sites.
It’s essential for your content strategy that you understand both on-page and off-page SEO. You don’t want to create quality content that attracts visitors but then fail to give them what they’re looking for by not ranking well in search engines. That would be a waste of time and resources!
Throughout this blog post, we’ll show you how to incorporate SEO into your content strategy without breaking the bank. Remember: The right keywords can make or break an article or blog post when it comes to rankings in the SERPs (search engine results pages). We’ll also show you how to build links with minimal effort while maintaining top rankings in search engines.
What are some of the most common mistakes in content briefs?
One of the most common mistakes in content briefs is having too many details. When you have too many details, it’s hard for your freelance writers to know what they are supposed to write about.
Another mistake is not providing enough information about the subject. For example, if you ask a writer to provide 500 words on “dogs” without providing any context, they’re going to have a hard time writing anything at all because there are so many things that could be written on this topic.
The third common mistake is assigning an on-going project without giving clear instructions on how long it should take or how often the content should be updated with new material. This leads to confusion and wasted time for both parties involved.
Last Updated on December 25, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.