The success of YouTube was unexpected for a lot of people, but it is now a household name since Google bought the platform in 2006. Today we’re looking at some of the most astounding statistics from YouTube, but since the platform has such a heavy focus on video, we can’t look at YouTube without looking at the history of moving images, and how TV advertising evolved. With that in mind, we’ll have a quick look at the history of video before we get to the heart of the most impressive YouTube statistics of 2020, before we take a look at some of the alternatives to YouTube video that marketers and viewers need to be aware of, especially social media video content.
The history of video
Video recording technology was first invented and used in the 1880s, with the oldest surviving video recording produced in 1888. Louis Le Prince recorded just 2.11 seconds of video at 12 frames per second, featuring people wandering around Roundhay Gardens in Leeds. By coincidence, the clip includes Le Prince’s mother in law, who died the day after the video was recorded – and we imagine the video brought comfort to the family as they mourned her passing. The clip is available to see on YouTube (where else?) here.
Video started to become prevalent in the 1930s, when over 65% of people went to the cinema at least once a week. Product placement was one of the earliest forms of video advertising, and although it was not announced, research suggests that films made by Auguste and Louis Lumière in 1896 were made on behalf of Lever Brothers, featuring Sunlight soap.
TV advertising was slow to catch on, and the first was recorded in 1941 and was aired before a baseball game in New York. Bulova, a New York-based watch company paid just $9 for the ten second clip to air, which is the equivalent of just $150 today. While that seems incredibly cheap, the advert would have only reached a few thousand people as only around 4,000 TV sets had been sold and installed in New York at that time. An incredibly simple advert by all accounts, announcing that “America runs on Bulova time”, you can view the Bulova advert here.
After the war years and more people were able to buy TV sets, broadcast TV (both live and recorded) became an essential part of family life, with more than 600 million people across the world watching the Moon landing in 1969. Black and white TV was the norm for many years, although John Logie Baird first demonstrated his colour television on 3 July 1928. Due to post-war austerity, colour TV sets weren’t widely adopted by British households until the late 1960s, with BBC2 launching the first colour service in Europe in 1967.
Satellite TV became available in the early 1980s, and thousands more TV channels became available worldwide. Sky Television was launched in 1989, eventually merging with British Satellite Broadcasting to form BSkyB in 1990.
As cheaper manufacturing techniques were developed, this allowed people to have more than one TV set in their homes through the 1990s, with plenty of controversy about breaking up the family unit. Later, as broadband and Wi-Fi became more widely available and download speeds began to pick up, people started to have PCs in their home for both work and leisure, and watching video from the internet. Ultimately, when Apple launched the first iPad and iPhone in 2007, everything changed – people were able to watch video wherever they were as long as they had access to an internet connection.
Through the late 2010s and as we enter the 2020s, the competition between online platforms that allow for video streaming has become fierce. Netflix, Amazon Prime, Now TV, Apple TV+ and Disney+ are all vying for our business. While YouTube has attempted to join in and match the offerings of the paid streaming services, it is way behind the industry leader Netflix who have 151.6 million users. Currently YouTube has just 20 million Music and Premium paid subscribers and over two million YouTube TV paid subscribers.
The history of YouTube
The YouTube domain was registered by Chad Hurley, Steve Chen, and Jawed Karim in February 2005. The owners were PayPal employees at the time, and YouTube was their side project. It wasn’t to stay a side project for long though – at the end of 2005, Sequoia Capital had invested $3.5 million and in early 2006 Artis Capital Management invested another $8 million. By the end of 2006, Google purchased YouTube for the princely sum of $1.65 billion in Google stock.
You might wonder how much the YouTube founders made from the sale of YouTube to Google – well, Chad Hurley made $334 million, Steve Chen made $301 million and Jawed Karim took $66 million. Those investors did pretty well too – Sequoia Capital turned their investment into $516 million, while Artis made $85 million. That’s a pretty impressive return from what was initially a side project!
The first video that was posted to YouTube was by Jawed, and was titled ‘Me at the zoo’. The clip was posted on 23rd of April 2005 and is just 18 seconds long, and was filmed in the San Diego zoo elephant enclosure. It isn’t even a particularly interesting clip – and clearly Jawed was struggling for knowing what he should say! Although it is a dull, uninteresting clip, the historical significance of it means that it has now (as we write this post) had more than 110 million views.
Being able to access whatever video you wanted on YouTube led it to quickly become the second most viewed website on the internet – only Google gets more hits every day! (That’s probably a good thing, since Google is YouTube’s parent company!) We don’t see that changing any time soon – many people turn to YouTube results from Google for whatever they have searched for.
The USA were the first country to gain access to YouTube, with the first international site being Brazil, two years later in June 2007. On the same day, France, Italy, Japan, the Netherlands, Poland, Spain, the UK and Ireland all had localized access enabled. In total, there are now more than 100 countries with localised versions of the platform, with 80 languages, as well as a worldwide interface.
While many countries in the world love the freedom of access to video content (and the freedom to post) that YouTube offers, there are a number of countries in the world that have blocked access to the platform. Generally this is to prevent criticism of the ruler or government, religion, or religious leaders. Some nations have blocked access to YouTube because of violations of laws, such as copyright or hate speech, or for preventing access to videos that are deemed to be inappropriate for young people to watch.
Currently there are nine countries that have blocked access to YouTube for their citizens:
- China (blocked since the Great Firewall of China in 2009, which blocks any content that could be critical of the communist regime)
- Denmark (access to music blocked in July 2020)
- Eritrea (intermittently blocked since 2011 – owing to bandwidth considerations)
- Iran (censored intermittently due to religious reasons)
- North Korea (blocked by the government since 2016)
- Sudan (blocked intermittently since 2008 for political reasons)
- South Sudan (blocked due to controversy over an anti-Islamic film)
- Tajikistan (blocked intermittently for political reasons)
- Turkmenistan (blocked in 2009 for security reasons by the only ISP in the country)
While many of us might not think of YouTube as a social media channel, the capacity it has for sharing, liking and commenting means that it has also claimed the award for second most popular social media website (after Facebook).
Top 10 most viewed YouTube videos
Some of the most impressive statistics are the most viewed videos on YouTube – and while there are plenty more statistics we could share outside the top 10 most viewed videos, we’re going to stay focused on just 10 so we can look at other lists.
Despacito (Luis Fonsi featuring Daddy Yankee) – 6.9 billion views
First released in January 2017, Despacito (translates as ‘Slowly’, in case you were wondering!) became the second fastest video to reach a billion views, in just 97 days. Since then, the video has become the most viewed YouTube clip ever. The remix featuring Justin Bieber probably helped to draw more attention to the song, but the video that holds the most views is the original. There is no sign that the popularity of the video will slow either, since there were 2.8 million daily views in 2019 – making one billion, twenty-two million views throughout the course of the year.
Baby Shark Dance (Pinkfong Kids’ Songs & Stories) – 6.48 billion views
If you have managed to avoid this song and this video, congratulations – although we’re not quite sure how you’ve done it! Baby Shark Dance has been a complete phenomenon since it was released in 2016, spawning all kinds of merchandise and copycat videos across YouTube as well as pretty much all the social media platforms (there’s even over a thousand results when you search for Baby Shark on LinkedIn!). The number of copycat videos are probably in part due to the hashtag #babysharkchallenge that started trending in August 2017 – and we expect that a huge number of the YouTube views were people watching the original to perfect their own video.
Shape of You (Ed Sheeran) – 4.96 billion views
Shape of You is one of Ed Sheeran’s two lead singles from the 2017 album Divide (the title styled as ÷) alongside Castle on the Hill, (which has only had 421 million views) despite being released at the same time. It’s a pretty catchy song with a simple looping chord mix that makes it a real earworm of a track. As the track was released, it featured on an M&S food advert, which almost certainly helped to add a few more views.
See You Again (Wiz Khalifa featuring Charlie Puth) – 4.71 billion views
See You Again is the title song from the soundtrack of 2015 film, Furious 7. One of the stars of the Fast and Furious franchise, Paul Walker was killed in a car accident in 2013. Since the movie franchise has been popular since the first movie was released in 2001, the shock and sadness was felt worldwide when the news of his death broke. The seventh movie in the franchise was completed using existing footage, with his brother stepping in to finish some of the scenes. The song, and the video is a fitting tribute to Paul, with the lyrics holding emotion – talking about light guiding the way and seeing someone again. We expect this song to be on the most viewed list for a pretty long time to come, and to mean a lot to people who are grieving.
Masha and the Bear – “Recipe for Disaster” (Get Movies) – 4.33 billion views
Released in 2012, Recipe for Disaster is an episode of the cartoon series Masha and the Bear. The series is made in Russia, and is popular in many conservative countries – possibly because of Masha’s traditional dress that features a headscarf and long dress. Quite why this particular episode is the most popular, we’re not sure. Perhaps it is the hint of Goldilocks about the episode, or it is simply that the YouTube algorithm is suggesting it to busy parents.
Uptown Funk (Mark Ronson featuring Bruno Mars) – 3.94 billion views
We’re certain that we’ve all had a dance to Uptown Funk at some point since it was released in 2014. It’s a fantastic track that incorporates funk-pop, soul, boogie, disco-pop and Minneapolis sound. The video just exudes cool – Bruno Mars and Mark Ronson showing off their innate sense of style and making us all wish we could pull off wearing a bandana and a trilby at the same time. Although many of these views are undoubtedly people simply listening to the track, we suspect there are more than a few that were people learning the moves so they could create their videos in homage and share them on Story and TikTok posts.
Johny Johny Yes Papa (LooLoo Kids) – 3.80 billion views
The Johny Johny Yes Papa video is a cartoon video with a nursery rhyme song that is set to the tune of “Twinkle, Twinkle, Little Star”. It is pretty strange – a baby with a big head being questioned by his Papa about whether he has been eating sugar and telling lies. This video has probably become so successful since kids seem to love it – but since it is marked as child-friendly, it is likely to be shown to users who view such content, and to those using the YouTube Kids app.
Gangnam Style (Psy) – 3.55 billion views
Gangnam Style was the first YouTube video ever to reach one billion views, and bought K-pop to the rest of the world as it was released in 2012. Although most of the western world are blissfully unaware of what most of the lyrics mean, Psy stated that the song is a love letter to the ladies of the wealthy area of Gangnam. (and if you want to know how the lyrics translate to English, you can find that here)
Learning Colours – Colourful Eggs on a Farm (Miroshka TV) – 3.64 billion views
Using the tune of Old MacDonald, the Colourful Eggs on a Farm video is designed for children who are learning the names of colours. It is made in Russian language, and broken eggs are absorbed into a bigger egg in a pretty bizarre manner (we’re not quite sure why it is such a success!) but the bright colours and educational theme have helped this video remain pretty popular.
Sorry (Justin Bieber) – 3.26 billion views
Sorry is the second single from Justin’s fourth studio album, Purpose and was released in October 2015. The video makes the top ten most viewed YouTube videos (although there are a lot of videos with more than 3 billion views that may overtake it before long!) and Justin doesn’t even feature in it. The video features a group of female dancers wearing neon sportswear, and who are dancing and singing (or perhaps just lip-syncing) along with the track. The choreography is pretty simple, and the dancers have pretty expressive faces – and that has probably spawned more than a few copycat videos on YouTube and other social media channels like TikTok.
Top 10 most subscribed YouTube channels
Getting YouTube users to subscribe to a channel helps to ensure they will see new content and means they are more invested with the overall brand. Many of the channels with the most subscribers are from countries with massive populations – India and Russia – or are internationally popular, as in the case of PewDiePie, 5-Minute Crafts and WWE.
- T-Series – 152 million subscribers (Indian music network)
T-Series joined YouTube in March 2006, but waited until 2010 to start uploading videos. Just three years later, in July 2013, the channel crossed 1 billion views. In January 2017, T-Series beat PewDiePie to become the most-viewed YouTube channel.
- PewDiePie – 106 million subscribers (gaming)
PewDiePie is the channel that belongs to Felix Arvid Ulf Kjellberg, an England-based YouTuber who has been active since 2010. He reached 1 million subscribers by July 2012 and became the most-subscribed YouTuber in August 2013. In 2016, he was named one of the Time magazine world’s most influential people, before he was beaten to the most subscribed channel in 2017 by T-Series.
- Cocomelon – 92 million subscribers (nursery rhymes)
Originally set up on YouTube in 2006 as ThatsMEonTV, the channel was then renamed ABCkidTV in 2013 before being rebranded to Cocomelon in 2018. The Wall Street Journal estimated Cocomelon’s yearly ad revenue at $120 million in April 2019.
- SET India – 81 million subscribers (Indian TV network)
SET India (Sony Entertainment Television) uploads several videos daily and hit 1 million subscribers in March 2013. As of June 2020 it is one of the fastest growing YouTube channels, growing by more than 2 million subscribers and over 2.1 billion video views monthly.
- 5-Minute Crafts – 68 million subscribers (hobbies)
First launched in November 2016, 5-Minute Crafts is one of the newer channels in the top 10 most subscribed channels on YouTube. By June 2017, 5-Minute Crafts had already grown to over 4 million subscribers. In November 2018, just two years after the channel launched, the channel was getting more than 10 billion video views and having gained 40 million subscribers.
- WWE – 65 million subscribers (Sports related entertainment)
WWE first joined YouTube as a channel in May 2007, but the first video wasn’t posted until 2008. By the middle of 2015, the WWE channel overtook the NBA’s YouTube channel as the most subscribed and viewed sports channel. Today, it is the most subscribed sports YouTube channel and there are more than 40,000 WWE videos, with thousands of playlists available to watch different types of wrestling clips.
- Kids Diana Show – 62 million subscribers (Russian language kids entertainment)
Launched in 2015, Kids Diana Show focuses on 6 year old Ukrainian Diana and her brother Roma, who create funny videos for children. They hit both 1 billion views and 1 million subscribers in October 2016, and in 2019, Business Insider suggested that the annual earnings from the channel could be as high as $44.7 million.
- Zee Music Company – 61 million subscribers (Indian entertainment company)
First launched in March 2014, Zee Music Company is a subsidiary of Zee Entertainment, an Indian entertainment company and is a competitor of T-Series. The channel now has more than 5000 videos, reaching 1 million subscribers in January 2016 and surpassing 1 billion views in May 2016.
- CanalKondZilla – 60 million subscribers (music video producer)
With over 1200 videos, CanalKondZilla is the most subscribed YouTube channel in Latin America. Since 2011, Brazilian screenwriter and director Konrad Dantas increases the number of views and subscribers by 550 million total video views and 1.01 million subscribers every month.
- Like Nastya – 59 million subscribers (Russian-American kids entertainment)
Like Nastya is the channel of 6-year old US-based Russian YouTuber Anastasia Radzinskaya. The channel is one of the world’s fastest growing, owing to the fact that Anastasia and her parents create videos in seven languages, three times a week. In 2019, Forbes said that the channel was estimated to have an annual income of around $18 million.
Top 10 highest earners on YouTube
The most subscribed channels don’t always equate to the top earners, although some of the channels with the biggest subscriber bases have high earnings, such as PewDiePie and Dude Perfect (currently at number 12 in the list of most subscribed YouTube channels). Good business practice, sponsorships and endorsements have meant that there are huge amounts of money to be made once a channel is successfully earning from YouTube – which is exactly how a nine year old managed to top the list of highest earners on YouTube.
- Ryan Kaji – $26 million (toy reviews and kids science)
Although Ryan Kaji’s channel Ryan’s World doesn’t make it onto the list of top 10 most subscribed channels, (he has just 25.4 million subscribers) the appeal of the channel, combined with lucrative deals struck by his parents have led them to take the title of highest earner on YouTube.
- Dude Perfect (Coby Cotton, Cory Cotton, Garret Hilbert, Cody Jones and Tyler Toney) – $20 million (general entertainment)
The Dude Perfect channel features sporting trick shots, stunts and ‘battles’ that the individual members compete in, with them taking part in different sports and less traditional sets of rules. They’re just outside the top 10 most subscribed YouTube channel, at number 12 and their earnings come from various types of endorsements and collaborations, as well as apps and TV series.
- Anastasia Radzinskaya – $18 million (children’s entertainment)
The success of the Like Nastya channel on YouTube, is attributed to the channel producing videos in seven languages. The majority of the initial success from YouTube’s partner program, but the channel is now part of the Yoola network, which creates partnerships and endorsements.
- Rhett and Link – $17.5 million (entertainment)
Rhett and Link have a number of different comedy series on YouTube, and have featured sponsored content since 2007. They’ve worked with major companies since then, including McDonald’s and Cadillac.
- Jeffree Star – $18 million (beauty products/entertainment)
Jeffree Star is an American entrepreneur, makeup artist, YouTuber and singer, and the founder and owner of Jeffree Star Cosmetics, but he has earned more than $18 million from YouTube – which is pretty impressive! On the channel he features videos about makeup, as well as The Jeffree Star Show – a mix of different content that is important to him.
- Preston Arsement – $14 million (gaming/vlogger)
26 year old Preston Arsement is one of the many gaming vloggers on YouTube, also creating content that includes challenges and pranks. The number of views his content receives alone earns him more than $3000 per day, and he’s made sponsorship deals with a number of companies including gaming giant EA.
- PewDiePie – $13 million (gaming/vlogger)
PewDiePie owner Felix Arvid Ulf Kjellberg is best known for his Let’s Play videos and his comedy format shows. His channel is the second most subscribed after Indian record label T-Series, and in addition to earning from YouTube views, he has begun to work with brands such as energy drink company G Fuel to increase his earnings.
- Markiplier – $13 million (gaming/comedy vlogger)
Markiplier (Mark Edward Fischbach) is a gaming vlogger who specialises in Let’s Play videos, usually in the survival horror genre. Although he earns a lot of money from his channel, he does a lot of charity livestreams, and claims to have raised over $3 million for different causes.
- DanTDM – $12 million (gaming)
DanTDM (Daniel Robert Middleton) is one of the highest earning YouTube channels in the UK. He focuses mainly on playing Minecraft on his videos, but since January this year he has been posting videos of different games.
- VanossGaming – $11.5 million (gaming)
Evan Fong is a Canadian gaming YouTuber who posts gaming montages and compilations of him and his friends playing games like Grand Theft Auto and Call of Duty. The 12.3 billion views his channel gets earns him a pretty tidy sum, and allows for him to pursue his music career.
The top 10 most disliked videos on YouTube
The top most disliked videos is an interesting list to behold – since two of the most disliked videos are also in the list of most watched videos ever, with two more of the most viewed (Sorry and Gangnam Style) just outside of the top 10 most disliked!
- YouTube Rewind 2018: Everyone Controls Rewind (YouTube) – 18.31 million dislikes
- Sadak 2 Trailer (Fox Star Studios) – 13.04 million dislikes
- Baby (Justin Bieber) – 11.70 million dislikes
- Baby Shark Dance (Pinkfong Kids’ Songs & Stories) – 9.22 million dislikes
- YouTube Rewind 2019: For the Record (YouTube) – 9.14 million dislikes
- Учим цвета Разноцветные яйца на ферме Развивающий мультик для детей (Мирошка ТВ) – 6.97 million dislikes
- Johny Johny Yes Papa (LooLoo Kids) – 6.65 million dislikes
- It’s Everyday Bro (Jake Paul featuring Team 10) 4.94 million dislikes
- Can this video get 1 million dislikes? (PewDiePie) – 4.91 million dislikes
- Flores (Vitão and Luísa Sonza) – 4.86 million dislikes
Likes and dislikes were first implemented in 2010, five years after it launched – which means this list could look quite different if the button had been implemented beforehand!
What are the most popular types of videos on YouTube?
Looking at the information we have here, we can conclude that the most popular videos on YouTube are music videos – which almost certainly led to YouTube Music being launched in 2015 as a competitor to services such as Spotify and Apple Music. There is a premium subscription option, and it is expected that it will eventually replace Google Play Music.
Once we move past the music, the most popular videos on YouTube are those designed for children – the top 100 non-music videos are made up of a lot of cartoons! Whether this is owing to more internet enabled TVs in homes, or due to smartphones and tablets that parents use to help entertain their children when they are out and about (or simply a combination of both!) we can’t be sure, but kids are definitely contributing to the success of YouTube.
Reasons that marketers use YouTube
There is a huge amount of traffic that is already heading to YouTube – more than 30 million users are active daily, with 2 billion active every month. That should be a great reason for any business to get videos on there, but there are another few reasons that YouTube is a fantastic platform to share content:
- Having videos on a YouTube channel means that they will be shown on Google search results, which helps to increase brand awareness. (Youtube SEO is increasing in demand at a tremendous rate in the last two years.)
- YouTube content never expires, so when the relevant keywords are searched and viewers continue to comment after months and years, content will still be featured by the algorithm
- Posting videos on YouTube can help increase the profile of a company worldwide
- YouTube content can increase followers on other social media channels and help to increase subscribers to an email list
- Subscribers to a YouTube channel are more likely to share content they enjoy to their social media accounts
- Customers who enjoy your content are likely to make purchases from the content creator
- Content can be monetised, which can create an additional income stream
89% of marketing professionals that use video say that it provides a good return on investment, and with statistics such as these, it is unsurprising that many marketers head to YouTube to post their videos. However, YouTube isn’t the only platform that video is popular, so next we’ll take a look at the alternatives to posting video on YouTube.
We could say competitors to YouTube, but we can’t really call these channels competitors (yet, anyway!) since YouTube is so far out ahead. However, there are alternative channels to YouTube that both viewers and marketing professionals are using – so we’ll take a quick look at those before we finish up.
With a much smaller market share, but is generally used for completely different audiences. Vimeo gets more than 170 million monthly active users, compared with YouTube’s 2 billion monthly active users – but this means that content creators can reach niche communities in a much easier ways. Viewers that access Vimeo appreciate the fact that it is the largest ad-free video platform that is open for anyone to post to – and videos posted to Vimeo get 715 million monthly views. This is leading to the platform growing by more than 80% year on year.
Vimeo might be the biggest video streaming platform other than YouTube, but we can’t talk about video without mentioning how social media is getting video to audiences. Social media posts with video are said to be viewed more than 48% more than those without, which is a massive increase. And don’t forget, audiences don’t just want pre-recorded video – live streams are incredibly popular. On Facebook alone, more than 20% of videos are now live broadcasts.
Facebook first added the ability to share video on the platform in 2007, and there are more than 4 billion video views happening on the platform each day. However, although that sounds incredibly impressive, the average video watch time on Facebook is just 10 seconds, and while 65% of Facebook video views are seen on mobile devices, 85% of those happen with the sound muted. That means that when advertising professionals are creating video for Facebook, they need to take a different approach to video content that they are posting on other platforms.
It is estimated that 69% of time that Instagram users spend on the platform is watching videos. Since there are over a billion hits on the site every day, that is a LOT of time! The ability to add video to Instagram posts was added in 2013, and there are now four types of videos available on the platform:
- Feed videos – 91% of these are watched
- Instagram Live videos
- Stories – 83% are watched
- IGTV – 44% are watched
Unlike Facebook, Instagram videos are typically watched with the sound on – 60% of video on the platform is heard as well as seen. Video ads on Instagram are pretty successful in terms of engagement too, with around 31% of users making a purchase after having watched a video ad on the platform.
TikTok is a relative newcomer in terms of video sharing platforms, and features short-form video content created by users of the platform – usually between 3 and 60 seconds. There are 800 million monthly active users on TikTok, with 41% of users aged between 16 and 24, who use the platform for 45 minutes each day.
Advertising on TikTok can be pretty inexpensive – ads start at $50 per day, while influencers with more than 2.5 million followers tend to charge between $600 to $1000 per post, rather than $100 per 10,000 followers on Instagram.
Since China has blocked YouTube since 2009, there has been a demand for an alternative for citizens in the country. Youku is one of the most popular, and has more than 500 million monthly active users who make more than 800 million views every day. It is owned by the Alibaba Group, which is likely to add to the platform’s success – currently it has a higher monthly user retention rate then other rivals, of 60.7%.
The power video marketing as a whole cannot be denied – even if a brand doesn’t post video content on any other channels, posting to YouTube is seen as a must-do by many professionals. That’s supported by many consumer surveys too, since when asked if they want more videos from brands, 54% are saying yes. When brands have posted on YouTube, it is essential they get the best return on their investment by embedding YouTube clips on their website, in their emails and on landing pages – they’re all ways to rack up additional views, and get more bang for their buck.
Finally, while we’re trying not to mention COVID-19 in our posts, we can’t help but mention how all that time in lockdowns and sheltering-in-place will have had an impact on the amount of video watched, and uploaded to YouTube throughout 2020. We can’t wait to see what sort of figures get reported by YouTube, but also by other social media channels in early 2021 – they are going to be absolutely epic, and undoubtedly a massive increase on figures from 2019.
Last Updated on April 9, 2021
Aires Loutsaris is a content marketing specialist working with some of the world’s biggest VC funded startups and eCommerce companies. He has 15 years of experience in organic search optimisation and content writing with over 2500 students enrolled in his Udemy SEO course. An ex-head of two award-winning agencies, he has lectured at the University of the Arts, London College of Fashion on content marketing and has consulted for all three of the Universities he studied at: The Open University, The University of Hull and Kings College University of London. Feel free to connect with Aires on LinkedIn or Facebook.